Chief Brand Consultant
Eunice is one of the few marketers with integrated marketing experience from global corporates, 4As advertising/ PR/ social agencies, and MNC media platforms in Greater China & Asia. Her stellar track business record stretched from brand building, mainstream & digital communications, product & market development, and strategic planning. Her achievements earned her Woman of the Year (advertising, marketing & PR) from the global Stevie Women in Business Awards, Women to Watch in Greater China/ Greater China Strategic Planner of the Year/ Greater China Marketer of the Year from Campaign Asia, and 200+ marketing awards. She is also an active judge in international awards and a popular speaker in universities.
Eunice is also an AIA agent with four insurance and MPF intermediaries qualifications plus MDRT (Million Dollar Round Table) achievement from the Premier Associations of Financial Professionals that well-demonstrate her depth of knowledge on insurance products and insurance sales operations, which is rarely found among other marketers in Hong Kong. She also has rich marketing experience with other financial brands including 17 financial products in Asia & global for HSBC, funds in Singapore/ Taiwan/ S.E. Asia/ HK/ Macau for Citicorp Asset Management, personal wealth management for DBS etc. The "Brand Launch" marketing campaign for HSBC Insurance and the "New Chapter" and "New Chapter II" marketing campaigns for DBS Wealth Management Retirement Fund are some of the widely awarded campaigns led by her.
Before joining wowwowtank, Eunice was previously the Chief Growth Officer, Greater China of Ketchum, Chief Strategist of McCann WorldGroup Hong Kong, CMO of Touchmedia Group and South China Media Group, Managing Director of McCann WorldGroup Shanghai and Hachette Filipacchi Taiwan. She was also a Fellow, Chartered Marketer of the Institute of Chartered Marketing. She is now a candidate on Doctorate in Business Administration of SBS Swiss Business School, with double master degrees in Strategic Marketing and Business Research and a bachelor degree in Mass Communications.